How Hive Streaming provided a flexible approach to meet Bayer’s needs and support their digital ecosystem

Having been at the helm of healthcare for over 150 years, Bayer is no stranger to innovation and customer centricity. So what did it take for them to choose Hive as their go-to solution for optimized video events?

The challenge

Bayer came to us after experiencing bandwidth issues and congestions during their live video events. As a first step, they were just looking for a solution to optimize content sharing in their network. However, Hive helped them to:

• Stream big Teams Live events in different locations, such as the Bayer Switzerland campus, which has a very big network and was, therefore, a cause for concern
• Support the return to the office
• Avoid content loss due to network congestion
• Support their different needs with flexibility, not only for streaming, but also for external-facing interactions

The solution

While in the beginning, the core focus was on the eCDN solution, Bayer quickly grew to realize the value of operations and analytics. The Silent Testing technology allowed them to identify if there were any problems with the network before going live and, thanks to Hive Analytics, they were able to break down reporting post-event according to region, servers and locations.

The fact that Hive has multiplatform integrations has been a big advantage, since it means Bayer can get the same support and optimization, regardless of what platform they use.

How Hive supported Bayer in 2021:

1. Increased quality of video experience, both live and on-demand for over 1,500,000 views.
2. Video communication is now used to drive corporate alignment and company culture.
3. Hive’s technology has had a big impact on the high level of Microsoft Teams adoption across the organization.
4. Optimized content sharing and bandwidth for their bigger networks.
5. Multiplatform support – they can use Hive for more than one platform and receive detailed reports and insights across all platforms.

From a business strategy perspective, Hive was able to support Bayer by proving that customer centricity rules the way in which we manage our customer relationships. Both from a technical support or a commercial negotiation angle, Bayer could count on Hive’s fast responses and openness to being flexible.

When Bayer experienced that their original license count was not enough after three months of usage, Hive was quick to adjust the existing model to match their growing needs and support the increased consumption. Even in the face of potential technical difficulties, Hive was proactive in the communication to work on problems that could impact them. This positioned us as a reliable and trusted partner.