How the Communications team implements their data-driven vision:
- Monitor the overall live event participant numbers and geographic reach
- Track the amount of time the audience stays active during each internal broadcast
- Identify viewer spikes/drop-offs throughout the event to help shape both meeting schedules and the agenda of future sessions
- Systematically gather and analyze data across key internal channels, such as the number of users and engagement levels
- Track the total number of viewers and the geographic reach of each live video event
- Ensure that the technical quality of each session has been high across all geographic areas
- Swiftly share on-demand (VOD) versions of live sessions
- Continuously explore opportunities to develop the core internal communications statistics to include further KPIs, for more meaningful insights