Best practices for enhancing internal enterprise video communications

Communication is the backbone of any successful organization. With remote work, global teams, and dispersed operations becoming increasingly common, internal video communications have become a critical factor in driving productivity, fostering collaboration, and maintaining employee engagement. 

Why enterprise video communications matter

At its core, enterprise video communications allow businesses to connect employees across departments and locations through high-quality video and audio conferencing. Video enhances communication by providing a more personal and dynamic experience compared to traditional methods like emails or text messages. The ability to connect instantly, share information effectively, and build relationships, even remotely, makes enterprise video communications an essential component of modern organizational communication. 

Best practices for boosting employee engagement in enterprise video communications 

1. Invest in reliable video communication technology 

To ensure your enterprise video communications are effective, it’s crucial to invest in a reliable and scalable video conferencing solution. Platforms like Microsoft Teams, Vimeo and Kaltura are popular choices, each offering unique features that can cater to different needs. When selecting a platform, consider the following:

• Video and audio quality: High-definition video and clear audio are essential for productive communication. Poor-quality video or sound can hinder understanding and engagement during meetings. 
• Scalability: As your business grows, your enterprise video communications platform should be able to accommodate larger meetings, webinars, and training sessions without compromising quality or performance. 
• Integration with other tools: Choose a platform that integrates with the other tools your organization already uses, such as calendars, project management software, and document sharing services, to streamline workflows and enhance productivity. 
• Security and compliance: For enterprises, especially those handling sensitive data, security and compliance are paramount. Ensure the video communication platform adheres to industry standards and provides encrypted communications. 

Curious about which video platform would be a good fit for your organization? Read our article: Live Event Platforms 101: Finding the right fit for your business

2. Create a video-friendly culture

• Lead by example: Company leaders should set the tone by regularly using video for internal communications. When employees see executives and managers embracing video, they’re more likely to follow suit. 
• Encourage video in regular meetings: Start by encouraging teams to use video for routine check-ins and meetings. Making video calls the default will help normalize its use. 
• Offer training and tips: Some employees may lack confidence in their video presence. Providing training sessions or creating guides on best practices for video calls (such as lighting, background, and camera angles) can help employees feel more at ease. 
• Foster inclusivity: Make sure that remote and hybrid workers feel included by using video in all meetings, no matter their location. This can help strengthen team cohesion and improve communication across the organization. 

Read more about the importance of inclusivity in enterprise video communications: Inclusive Communication: Fundamental for Business Success 

3. Keep content relevant and engaging

To maintain engagement and participation in enterprise video communications, it’s essential to keep content relevant and engaging. Long, monotonous video meetings can lead to disengagement, so it’s important to balance presentations with interactive elements and diversified formats. Consider the following approaches to keep your video content fresh: 

• Webinars and workshops: Organize regular webinars or interactive workshops on industry trends, skill development, or company initiatives. This can add value to your employees and help them stay informed and engaged. 
• Employee-led sessions: Encourage employees to lead sessions or discussions on topics they are passionate about. This can foster a sense of ownership and boost morale. 
• Video updates: Instead of sending email updates or newsletters, consider creating short video messages to communicate company news or changes. Videos can convey information in a more engaging and personal way. 
• Leverage interactive features: Many video conferencing platforms come with features that enhance interactivity, such as screen sharing, breakout rooms, and polling and Q&A. 

4. Measure engagement and continuously improve

Measuring engagement in live enterprise video communications helps assess the effectiveness of content, improve future sessions, and maximize ROI. It enables real-time adjustments, enhances collaboration, and ensures more impactful communication. Consider measuring key metrics like:

• Viewership analytics: Track metrics such as total views, unique viewers, and view duration to understand how many people are attending and staying engaged throughout the session. 
• Audience participation: Monitor interactive features like polls, Q&A participation, chat messages, and reactions to gauge real-time involvement.
• Post-event surveys: Collect feedback to evaluate attendee satisfaction, usefulness, and how well the content resonates with the audience. 
• Retention rates: Measure how many viewers stay until the end of the video, indicating the value and interest level of the content. 

Want to know how video analytics tools can help you track video engagement? Read our article: How Video Analytics Can Help Understand and Increase Employee Engagement

Conclusion: Q&A

Q: Why should I prioritize enterprise video communications in my organization?  

A: Enterprise video communications enhance real-time collaboration, improve communication clarity, and creates alignment in the organization, especially in remote or hybrid work environments. 

Q: What are examples of best practices for improving video communication within my enterprise?  

A: Invest in reliable video technology, create a video-friendly culture, ensure the content is relevant and engaging, and measure engagement to continuously improve. 

Q: How can I encourage my team to embrace video communication?  

A: Lead by example, provide training on video best practices, and make video the default for meetings to normalize its use. 

Q: How do I ensure my video meetings are productive and engaging?  

A: Utilize interactive features like screen sharing, breakout rooms, and polls, and keep content varied with webinars, workshops, and employee-led sessions. 

Q: How can I measure the success of my enterprise video communications?  

A: Use analytics tools to track attendance, engagement, and feedback from employees to evaluate the effectiveness and performance of your video meetings.

Further reading

Article: Why employee video communication is essential for enterprise success