The power of internal video communication for company-wide engagement

In the modern business landscape, effective communication is more important than ever. How companies interact with their employees significantly influences their organizational culture, engagement, and overall success. While emails, memos, and text-based communication used to dominate internal communication, internal video communication has become a transformative tool—particularly for large-scale updates like town halls and all-hands. 

Why company-wide internal video communication matters

• Building transparency and trust

One of the primary benefits of using internal video communication is its ability to foster transparency. Whether discussing financial performance, new strategic goals, or significant company updates, video allows leadership to convey messages in a personal and direct manner. For example, a CEO giving an update during a town hall can deliver the message with emotion, tone, and context—elements often lost in written communication. This personal touch helps employees feel more informed and connected to the company’s direction, which in turn fosters trust in leadership. 

• Strengthening company culture and alignment  

Company-wide meetings such as town halls or all-hands gatherings are vital for reinforcing company culture, values, and goals. Internal video communication makes these sessions more inclusive, ensuring that employees from any location feel a part of the organization’s mission. When leadership speaks directly to employees through video, it creates a sense of unity, aligning everyone around shared objectives. Video also brings a more personal touch, especially for remote or hybrid teams, making the meetings feel less formal and more connected. 

• Engaging employees across all locations  

For organizations with geographically dispersed teams, communicating in a way that feels connected and cohesive can be a challenge. Internal video communication solves this problem by visually bringing employees together. Whether it’s a town hall discussing quarterly results or introducing new leadership, video ensures that employees, no matter where they are located, can feel included and engaged in the conversation. This visual connection strengthens the bond between leadership and employees, regardless of distance. 

• Enhancing real-time interaction and feedback  

Another standout benefit of internal video communication is the ability to facilitate real-time interaction and feedback. Through video platforms, employees can ask questions, participate in live polls, and engage in Q&A sessions during meetings. This fosters an open, dynamic conversation between leadership and staff, creating a more inclusive environment. Immediate feedback also enables leaders to address concerns quickly and adjust their communication strategies based on employee responses, ensuring the conversation remains relevant and productive. 

Best practices for effective company-wide internal video communication

To make the most of company-wide internal video communication, there are several best practices to follow. These guidelines will help ensure that your video sessions are engaging, impactful, and run smoothly. 

• Choose the right video platform

The success of your internal video communication starts with selecting the right platform. Choose a tool that can handle large audiences while maintaining high-quality video and audio. Popular platforms like Zoom, Microsoft Teams, and Webex are equipped with features that enhance engagement, such as live chat, polls, and breakout rooms. It’s essential to ensure that the platform integrates well with other tools used within your organization to streamline communication. 

Curious about which video platform would be a good fit for your organization? Read our article: Live Event Platforms 101: Finding the right fit for your business

• Prepare for technical aspects

Technical issues can disrupt the flow of important company-wide meetings, so preparation is key. Test the platform thoroughly in advance to ensure all presenters and participants have the necessary hardware and internet connectivity for optimal video and audio quality. It's also wise to have a technical support team on standby to troubleshoot any problems that may arise. A smooth technical experience is crucial to maintaining momentum and ensuring the meeting’s effectiveness.

Want to read more about what aspects to test? Check out our article: Webcast troubleshooting 101: common problems and solutions

• Keep it concise and focused

While video meetings are an excellent way to engage employees, it’s important to keep them concise. Long meetings can result in disengagement, especially if they veer off-topic or become overly dense with information. To maintain attention, plan the meeting content in advance, sticking to the most relevant updates. For instance, in a town hall meeting, the CEO should focus on key topics such as financial performance, company goals, and upcoming initiatives. Consider breaking down larger updates into smaller, digestible segments over multiple meetings to avoid overwhelming employees. 

• Engage employees actively

To make the video session interactive, encourage employees to participate actively. Ask them to submit questions ahead of time or incorporate live Q&A during the meeting. Polls, feedback forms, and interactive chats can further engage the audience and provide immediate insights for leadership. Active participation helps employees feel more involved, valued, and connected to the company’s mission, making them more likely to retain important information shared during the meeting. 

Q&A recap: internal video communication 

Q: What is company-wide internal video communication?

A: The use of video technology to facilitate large-scale communication across an organization, typically through town halls, all-hands meetings, or other company-wide updates. 

Q: What are the benefits of using video for town halls and all-hands meetings?

A: Internal video communication enhances engagement, promotes transparency, creates a sense of connection among remote teams, and allows for real-time feedback, making these communications more effective and impactful. 

Q: What are some best practices for hosting successful company-wide video meetings?

A: Choose the right video platform, keep the meeting concise, engage employees actively, record sessions for future access, and follow up after the meeting to reinforce key messages and gather feedback. 

Further reading

Article: Enabling superior video experiences - Why enterprises need a Video Experience (VX) platform