Workforce analytics: track engagement in the hybrid workplace using Hive Video Analytics

We’ve truly entered a new era as the hybrid workplace setup is taking shape in different forms, and with that, new types of challenges come along. Tracking employee engagement during online events is certainly one of them. The ability to “read the room” is long gone, which means you need new workforce analytics tools to track the impact and success of individual events.

So, the workplace is going hybrid/digital. Does that mean, however, that you can just overlook the importance of employee engagement?

Of course not!

For that reason, we want to highlight the benefits of workforce analytics for any large enterprise that wants to be proactive when embracing the hybrid workplace. Because you want to make sure your employees are with you, right?

Hive Video Analytics – for event performance & high-level engagement analytics

In short, Hive Video Analytics can be very easily enabled for your enterprise video platform and immediately start to provide you with an understanding of metrics such as:

• How are your employees (both remote and office workers) engaging with your broadcasts?
• Are employees actually watching your videos?
• What’s the Quality of Experience?
• Did your workforce tune in live or did they watch on-demand?

All great information to have to work on your internal video communication strategy and get high-level engagement data.

With the hybrid workplace however, you need more detailed workforce analytics for insights on engagement. And this is where the Engagement Indicators module comes in.

Engagement Indicators gives you access to detailed workforce analytics

As the workplace keeps evolving, so does the need for new data. Hive Streaming is therefore excited to be launching a new feature where Engagement Indicators is the newest module (as part of the Hive Video Analytics offering).

The Engagement Indicator module features four specialized engagement graphs of your choice per report. These graphs could, for example, help you understand:

• What’s the overall event engagement score of each event?
• Is there any difference between office and at-home viewer engagement?
• What were the engagement rates throughout each event?
• How many engaged viewers were there compared to the total audience size?

And these are valuable metrics to understand and quantify the true impact of your internal messaging across the workforce.

Another great aspect of Engagement Indicators?

The data is easy to generate and useful for enterprise executives, Human Resources, as well as the Internal Communications team.

Let’s take a look at some examples of different usage areas depending on the role you have.

Give transparency on engagement to everyone that needs it

C- suite/Executive

• Understand the true impact of each video event
• Get a full picture of employee engagement across the workforce
• Act on data insights to improve alignment & business profitability

Unified Communications (UC)/Internal Comms

• Access detailed metrics of each live video event
• Analyze employee engagement throughout the event and by location
• Identify and act on improvement opportunities in event content & quality

HR

• Understand employee video engagement in a measurable way
• Identify video content that resonates with employees
• Foster company culture and improve employee retention
• Actionable internal virtual event insights within your reach

To stay up to date on our latest releases and engagement features, sign up for our newsletter below.

In the meantime, watch this video with Despina Stamkou, VP of Hive Analytics, and one of the brains behind Engagement Indicators for more details. It’s a great way to start building your business case for getting access to employee engagement indicators internally.