Stockholm, Sweden and Orlando, Florida – March 28, 2017 – Hive Streaming, the developer of the world’s most efficient and cost effective video distribution software, predicts that 2017 will be a landmark year for enterprise video adoption. The Swedish-based company believes that 2017 is the year when many market forces will combine to significantly accelerate enterprise adoption of live and on demand video communication. These factors include:
• Consumer enthusiasm for video moving to the enterprise driven by increasing familiarity with consumer video applications including Skype, Snapchat, Instagram, and Facebook.

• The interest being generated around unified communication and collaboration platforms and the natural fit for video communications within these platforms.

• The maturity and cost effectiveness of video delivery platforms and tools.

“Video is a critical component of unified communication and collaboration in the modern enterprise,” said Johan Ljungberg, CEO of Hive Steaming. “More and more employees want to use video to communicate in the workplace in the same way that they do in their personal lives. We expect 2017 to be a landmark year for enterprise video adoption.”

One excellent example of a unified communication platform expanding its video feature set within the Enterprise is Microsoft’s Skype for Business. One of these features is Skype Meeting Broadcast, which leverages Hive Streaming to enable enterprises to globally broadcast a video presentation without impacting the corporate network. Hive Streaming has seen a dramatic increase in utilization of the Skype Meeting Broadcast feature within Skype for Business in 2017. “By enabling Skype for Business customers to broadcast video presentations to employees globally, without having to install additional hardware, Hive Streaming significantly enhances the Skype for Business offering,” said Greg Baribault, principal group program manager, Microsoft Corp. “Hive Insights, the Hive analytics product, coupled with Hive’s silent testing capabilities takes the guess work and the risk out of Skype Meeting Broadcast by allowing customers to get detailed statistics on viewer quality of experience and the impact of streaming video on their global network prior to the broadcast.” Hive Streaming is currently offering Hive Insights for free to Skype Broadcast customers for a limited time. More information is available in the Azure Marketplace.

The collaboration with Microsoft is an example of how Hive Streaming has chosen to go to market globally. Most corporations looking to unify communications and widely deploy video are generally requiring a platform that incorporates a content management system. Hive Streaming is focused on being the leading software-based video delivery solution within these platforms. Hive Streaming also partners and integrates with the products and services of: Jubilant Technologies, Live Arena, MediaPlatform, uStudio, Panopto, Qumu, Swisscom, TalkPoint, and other leading video platform providers.

The Hive Enterprise Video Distribution solution is simple to deploy, software based, and secure. Hive Streaming is focused on live and on demand video delivery. Large enterprises with geographically dispersed workforces find the Hive Streaming solution particularly appealing. According to Greg Harrison, Advanced Systems Analyst, Eastman Chemical Company “Internal video communications with employees is critical to keeping staff involved and informed on our critical initiatives and corporate progress. With over 15,000 employees in more than 100 countries, we found Hive Streaming to be the most cost effective and efficient video delivery solution. Hive Streaming has vastly decreased traffic on our network while enabling us to improve video quality for all our employees.” Today, Hive is publishing a case study on the Eastman deployment and it’s available from this link Hive website.

More information about Hive Streaming can be found at  Hive Streaming is exhibiting at Enterprise Connect booth #1834 and will also be jointly presenting with Microsoft in their booth.

About Hive Streaming:
Hive Streaming provides highly efficient and secure software-based video delivery solutions for enterprises. Hive Streaming engages with enterprises who embrace video communications and are looking to provide the highest quality video experience with minimal expense and network impact. Based in Stockholm, Sweden, and with offices in Germany, the UK, and in the United States, the company invests heavily in the research and development of high performing media delivery technologies. As a result, these technologies are an integral part of the internal video delivery and networking infrastructure of a number of Fortune 500 companies and the company holds over 70 patents.

Hive Streaming is a registered trademark of Hive Streaming AB. The trademarks and names of other companies and products mentioned herein are the property of their respective owners.

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