Customer cases
As viewership doubles, Tenaris uses Control the Event to keep internal communications running steady as steel
Quick facts
- Tenaris
- Company name
- Houston
- Operational HQ
- Energy
- Industry
- 29 000
- Employees worldwide
What Tenaris successfully accomplished with Hive Streaming
- Full control over video experience quality at critical sites
- Event failure prevention and savings on associated costs
- Reduced need for reactive technical support during events
- Improved video communication quality and stability
- Tackled increased demand on corporate network infrastructure
- Communication scalability: significant increase in the number of events
Single-year highlights
- 96%
- excellent quality of video expereince
- 118%
- increase in live event volume
- 70,000k
- total viewership
- 91%
- increase in viewership
- 50 000+
- hours of video content viewed
Scaling for 29,000 employees across 23 countries
As a global leader in steel pipe manufacturing and related services for the energy sector, Tenaris is no stranger to the demands of scale. With 29,000 employees across 23 countries and annual net sales of $14.9 billion (in 2023), Tenaris operates with an extensive network of manufacturing, R&D, and service centers worldwide, offering sustainable and innovative solutions to meet the unique needs of their global customers.
The challenge: A 2X surge in viewership
Over the past two years, the company faced a 91% increase in viewership for internal live events – due, in part, to an increasing number of employees returning to the office.
Top management town halls and other critical events became larger and more frequent, requiring a robust, scalable solution that would secure consistently high quality of video experience for all participants and optimize network resources. For Tenaris, the solution was Hive Streaming.
The solution: Control the Event by Hive Streaming
Hive’s next-generation video experience product, Control the Event, provides the IT team with an unparalleled level of oversight, allowing them to instantly pinpoint where things go wrong during live webcasts and remediate issues as soon as they arise.
By adopting Control the Event, Tenaris not only increased event volume by 118%, but also achieved a remarkable 96% excellent quality of experience rating across all events. “With Control the Event, we always have a safety net when things take an unexpected turn during a live event—we really like the product!” shares Maximiliano Rossi, IT Technical Senior Manager at Tenaris.
Key product benefits & company achievements
Here is how Tenaris improves operational agility and drives greater communication impact with Control the Event and the extended suite of products that are part of the Hive VX Platform:
- Instant disruption notifications
With Control the Event, the IT team no longer needs to stay glued to the screen to make sure video performance is on track: if disruptions occur, they are notified instantly via webhook.
- Real-time event troubleshooting
Root cause analysis and single-click troubleshooting capabilities of Control the Event allow the team to remediate in record time as the event progresses.
- Full control at critical network sites
Control the Event helps the IT team maintain stable video quality at all sites, including especially sensitive ones where senior-level executives may be located.
- Reduced costs & downtime
Preventing failed events and minimizing the need for reactive technical support has allowed Tenaris to save on time, resources, and operational costs.
- Support for increased office presence
With more employees back in the office, Hive’s next-generation technology helps the IT team adapt to increased traffic loads, helping to optimize network resources and video experience.
- Granular analytics & engagement insights
The Hive VX Platform empowers the Tenaris IT team with a robust set of tools for analyzing and improving upon the performance of their video events, including unique audience engagement insights.
- Simplified event reporting for senior leadership
One feature the IT team find especially valuable is the ability to easily generate and share post-event performance reports. This helps clearly illustrate each event’s impact through interactive data visualizations, which include a map of all participating sites, attendee behavior throughout the event, and in-depth viewer engagement insights.
Sustaining a culture of innovation through internal alignment
Tenaris' focus on improving employee experience with internal video communications exemplifies their commitment to operational excellence. This strategic focus aligns perfectly with Tenaris' broader goals of fostering a collaborative and innovative workplace where employees are not only informed but actively involved in the company’s journey toward sustainable growth.
It’s a reflection of the company's steel-strong foundation: forward-thinking, resilient, and always aligning its people with its vision for the future.