Company background

For more than 100 years, Hexion Inc. has been advancing specialty chemicals and performance materials. Based in Columbus, Ohio, they are a global leader in thermoset resins. Hexion serves the global wood and industrial markets through a broad range of thermoset technologies, specialty products and technical support for customers in a diverse range of applications and industries.

In 2017, Hexion generated revenues of $3.6 billion and employed more than 4,000 associates. As of December 31, 2017, Hexion operated 22 domestic production and manufacturing facilities in 12 states and 30 foreign production and manufacturing facilities in Australia, Brazil, Canada, China, Colombia, Finland, Germany, Italy, Korea, Malaysia, Netherlands, New Zealand, Spain, the United Kingdom and Uruguay. Non-U.S. operations account for approximately 60 percent of sales.

The Challenge

In 2017, a new CEO joined Hexion who sees regular dialogue and transparent communication with associates as critical to the success of Hexion and his leadership role. In a company with more than 4,000 associates spread over 30 countries, he saw regular company-wide communication and real-time dialogue as paramount to ensure all associates are aligned with corporate strategy and believe that they’re involved in the overall success of Hexion. While in-person meetings are ideal, this isn’t always possible.

Hexion recognizes that video is the most vibrant and engaging means for associates to convey their message to large, global audiences. Limited bandwidth connectivity between offices made large-scale, high-quality video distribution near impossible. Additionally, Hexion communicates many corporate announcements in up to nine languages, requiring messages to be translated, many times taking up to six weeks for associates to receive the message.

Historically when Hexion wanted to conduct an all-hand broadcast, they had to gather people in centralized locations which was costly and inconvenient. Cramming into elevators, dressing in coats, trekking across the street to a meeting hall was inconvenient and disruptive.

A solution needed to be found, one that:

  • Was minimally disruptive to associates
  • Made better use of network resources
  • Eliminated impact on user applications
  • Improved monitoring and reporting of event performance
  • Extended the broadcast capability companywide
  • Improved the video quality to all users
  • Allowed associates speaking a variety of languages to hear the message in real-time.
  • Integrated with Microsoft Office 365 and Skype Meeting Broadcast
  • Was cost effective.