Checklist: What To Do After an Event

Lights. Camera. Action! There is a significant amount of work that goes into planning and executing a live digital event. Once the cameras stop rolling, though, many event producers are left wondering what to do after an event.

While your own mind may be drawing a blank as to the next step of the process, don’t worry. There are, essentially, three main goals to achieve after an event: make the content “evergreen,” collect and analyze the data, and send out follow-up communications.

A Checklist of What to Do After an Event

1. Make Your Content Evergreen

When it comes to making content evergreen, we’re not going to turn your piece of video into some sort of pine tree. We’re actually going to turn this one-time video into a piece of content that lives on in perpetuity.

This is a key point in the checklist of what to do after an event.

One of the best ways to achieve this is by setting the recorded video up for on-demand viewing. That way, audience members who need to revisit some of the details covered during the event can find the information again. Additionally, audience members who were unable to attend are still able to engage with the messaging delivered by the speaker or speakers.

The recorded video should be uploaded to a digital information hub that is optimized for search. This allows users to quickly and easily find the content they are looking for. You can promote further engagement and adoption with these new uploads and newly recorded events, by simply promoting them internally.

Another way to further the consumption of your event is to break it down into smaller pieces for other uses. For instance, you can pull out a two-minute inspirational quote from the CEO and distribute it through internal communications channels a week after the event.

Similarly, engaging video clips can be pulled out and used on social media channels and in blog posts. When it comes to reusing captured video, you’re limited only by your imagination.

2. Collect and Analyze Data

But let’s say you’ve made video-on-demand assets available, and you’ve found a way to repurpose the content — yet you’re still wondering what the next step is?

The answer: feast on the data your event generated.

One single live event can produce loads of invaluable data insights. For instance, which region had the lowest turnout? Was there a point when a lot of people dropped out of the event? Were there buffering issues?

These are all important questions that can improve performance and engagement in your next event.

Just by tracking video adoption, you can generate insights that improve the performance of internal comms teams, network engineers, human resources, and the C-suite.

By incorporating data insights into your checklist, you can have a major positive impact across the enterprise.

Additionally, by downloading a report of the questions and answers fielded during the event, you can gain insights into the most critical pieces of information for attendees. Just like our first point in this checklist, the Q&A can also become another piece of content that can live on.

3. Post-Event Communication

The last phase of the post-event checklist, but still critically important, is the follow-up communication.

With your repurposed content and video clips in hand, along with some key performance analytics, now is a great time to send out a piece of communication with some event highlights for attendees. This will drive further adoption since you reinforce the messages that you delivered.

This is also a great time to provide IT managers, network engineers, and senior-level executives with customized analytics reports.

What went perfectly this time around? What can we improve?

Also, while it’s important to repurpose content and distribute reports, it’s also equally important to thank the presenters and participants. This may seem like a small detail. But it provides one last professional touch that shows you’re thinking about all aspects of this event.

These three phases of what to do can help increase the return on investment for your live event, identify areas for improvement, and drive employee engagement. All you need is a little creativity and a robust analytics suite.

To learn more about how Hive Streaming can help you to execute these phases. Check out our website, where we dive deeper into our analytics platform.