How to Leverage Video Insights After an Event

As we’ve previously covered, collecting and analyzing your event data is a critical part of the process once your stream ends. These data can provide valuable video insights that will help identify opportunities to improve your virtual experience.

Hive Video Analytics can be a powerful tool to capture and process this information across events and platforms. In fact, our analytics package can provide you with analysis on an organizational level, for a single event, or per user. This affords you with a clear overview of the usage, bandwidth savings, video distribution, viewer experience and much more.

How does Hive Video Analytics deliver insights?

At its core, our analytics platform was designed to aggregate video viewership and network load data across various agents and WebRTC. Our goal was to illustrate exactly how the Hive video optimization suite was performing for each of your events and users.

Right from the dashboard, you can quickly view the KPIs that are most important to you. Looking for your largest audience this year? Wondering from which country you’re getting the most viewers for your morning events? Curious about your viewers by video application or device type?

Check, check, and check.

All of these video insights can be added to your custom dashboard, ready for analysis right when you log in.

In fact, there are a plethora of different reports that you can generate. One of the most common reports that we see generated is the Usage Overview. It quickly identifies who is using video, the preferred video streaming application, performance against your video adoption goals, and more. You can find a complete guide to using this report here.

On a more granular level, the analytics platform allows you to zoom into a single event. From this perspective, you can see viewership over time, buffering severity, bandwidth savings, and request per quality level. This last data point can be particularly insightful, as you can clearly see how many users are viewing in resolutions as high as 1080p or as low as 180p, with all major resolution benchmarks in between.

When analyzing the performance of your video stream after an event, these data sets can help IT to identify and mitigate future bandwidth chokepoints. Additionally, you may also learn that future video streams need to be optimized for mobile devices. The long-term result of these video insights is a better live video experience and higher adoption rates.

Insights for all

The power of Hive Video Analytics isn’t just for the IT teams, though.

You can also create and export tailored Executive Dashboards. These reports are designed to provide easily digestible video insights on various KPIs. Whether you need to provide engagement metrics to human resources, adoption and viewership performance numbers to communications, or a high-level snapshot to the C-suite, the Executive Dashboard is here to meet your needs.

You can easily select up to nine graphs to be featured at once. With just a few clicks, you can make a powerful statement to any stakeholder in the enterprise.

Suddenly, you are helping to drive the performance of those departments, increasing employee engagement companywide, or even improving the on-camera performance of the CEO.

Let’s walk through one example of how the Executive Dashboard can make an impact on the organization after an event.

After a hypothetical quarterly all-hands meeting, the reporting identifies that audience viewership dropped off at the 45-minute mark. You double-check your network metrics to make sure there weren’t any bandwidth or buffering hiccups. Everything seems to check out.

Next, you compare the event viewership to other quarterly all-hands meetings over the past year or two. While there are some natural viewership fluctuations, nothing seems to match the downward trend in this last event though.

However, with the help of internal comms, you’re able to identify that, right around the 45-minute mark, the CEO begins to delve into the details of some financial reporting. It looks like the subject matter wasn’t as engaging as it could be.

Internal comms can now work with the CEO to perhaps shake up the agenda of the next all-hands, include some interactivity during discussion of the financials, or develop other dynamic presentation methods for this type of information.

Without robust video insights, you may never have known or understood why a drop-off in viewership occurred.

A better view of engagement

At Hive Streaming, we are always looking to push the boundaries on how video experience can help drive employee engagement.

That’s why we’ve developed a new suite of data analysis tools that can accurately measure employee engagement during an event.

For instance, you may know how many viewers you’ve captured during an event. But do you know how many of those viewers are actually paying attention? Do you know how many people are checking emails instead of consuming your video content?

These are critical questions that can mean the difference between a successful event and a misallocation of valuable resources. Within the new engagement indicators package, you’ll be able to monitor and analyze the following:

• Average user engagement score for the event
• Points of most and least amount of engagement
• Active users vs. engaged users
• Engagement score per country

Engagement score per location type (i.e. in office or working from home)

These features are currently available to trial for select customers. If you’re interested in uncovering a deeper understanding of your audience’s engagement, please contact Hive Streaming.

But how do video insights help me, specifically?

Robust analytics and video insights may sound great in principle, but you may be wondering how Hive Video Analytics can help you in your specific role. Below, we’ve highlighted some of the top metrics and how they can be used by IT teams, internal communications, HR, the C-suite, digital workplace managers, and even event producers.

IT Teams

As IT professionals, you want the nitty gritty – the detail – of what is happening and did happen to the network throughout the stream. While there are loads of metrics to dig into depending on your goals, some of the most useful video insights will be generated from four graphs:

• Buffering severity
• Request per quality level
• Bandwidth savings
• Buffering severity summary

These four metrics combined will give you an incredibly accurate snapshot of how the network has managed the video stream load and help identify problem points.

Internal Communications

For those within internal communications, you are looking to evaluate if the messaging tactic and the message itself are breaking through to the audience in a meaningful way. The Executive Dashboard can give you this information in a quick snapshot. You will probably get the most value by comparing viewers over time and Quality of Experience. Depending on your own KPIs, you may be interested to also reference browser, operating system, or device.

Additionally, you’ll take your measurables to the next level with our upcoming engagement indicators, which will give you a real-time look at who is actively absorbing the content.

Human Resources

Are your corporate values represented in the words and deeds of employees throughout the organization? How do you know if your new initiatives are breaking through?

A good place to start in answering these questions will likely be our new engagement indicators. Beyond those new data visualizations, though, you will likely want to focus on the combination of these three video insights:

• Viewership by geographical location
• Viewers over time
• Quality of Experience

By combining these three metrics, you should gain a sense of whether the organization’s messaging is effectively reaching all employees for the duration of the event.

C-Suite

As the leaders of your organization, you need to ensure that your vision for the enterprise is being realized. The Executive Dashboard can give you incredible video insights to that end, depending on your own goals.

The engagement indicators outlined above will be crucial in measuring not just employee adoption, but even provide insights into your own performance on camera. By cross-referencing viewer engagement over time and Quality of Experience, you will start to find relationships between the stream quality, the content you’re delivering and how that content is resonating with your employees.

A higher experience quality is correlated with higher messaging adoption. Meanwhile, viewers over time will identify any audience drop-off, which could signal a few areas for improvement as outlined above.

Digital Workplace Managers

As the nexus of IT and the tools people use on a daily basis, you need to make sure everything connects and communicates smoothly. After all, even the most robust APIs can fail from time to time. Depending on the scope of your department, you may likely be seeking insights on the tools and devices the audience is using – and if those tools are causing a less-than-excellent experience.

To achieve these video insights, focus on the flowing to get started:

• Browsers used
• Device type
• Connection type
• Hive distribution types
• Operating system

Event Producers

Ok, the event is over. You can breathe now. It’s now time to dig into the metrics and see how the technology performed. To get started with Hive Video Analytics as a digital event producer, we’d recommend a wide and eclectic mix of data:

• Viewers over time
• Quality of Experience
• Viewers per geographic location
• Connection type
• Browser types
• Device types
• Buffering severity

This powerful combination of data should allow you to identify the overall technical success of an event. You will see how many viewers you’ve reached and where they resided. You’ll also gain a quick view of any quality issues and be able to reference any issues against the technological limitations of users or the network.

To learn more about how you can leverage video usage insights in your specific role, contact Hive Streaming for more information or a free demo.