How do some teams manage to achieve the impossible? One of the world’s most iconic sports brands famously declared “Impossible is nothing,” and is uniquely positioned to home in on the answer.
How do some teams manage to achieve the impossible? One of the world’s most iconic sports brands famously declared “Impossible is nothing,” and is uniquely positioned to home in on the answer.
The Hive Video Experience Platform was supporting internal video broadcasts at adidas already in 2017, which enabled all employees – including those outside the HQ – to partake in company-wide live events, regardless of their individual network limitations. Hive’s technology has been crucial in boosting the number of large live events held at adidas over the past few years: from only a handful of events hosted mainly by the CEO, the number has now expanded into the hundreds.
Going into 2020, Hive continued to set up the infrastructure needed at adidas to create excellent employee experiences while streaming live events.
Some of the challenges Hive helped adidas to overcome included:
While we initially focused on solely removing bandwidth limitations with Hive’s patented peer-to-peer (P2P) technology (part of Hive Optimization), we soon helped adidas to not only deliver video, but also understand its impact across the organization.
With valuable data procured through Hive Video Analytics, we enabled adidas to monitor the steady adoption of Microsoft Teams across the enterprise and receive actionable insights into the performance of their video communication across the world.
According to Jose Herranz (Director Product Ownership – Unified Communications at adidas), Hive solutions have been key to enabling growing numbers of large live streaming events.
Increased reach for company town halls
Significant improvement in Quality of Experience worldwide
More consistent viewership for entire duration of company town halls